Transportation Design

Lead designer for interior and exterior design of the Ford and Lincoln brand vehicles. Developed themes and concepts for management review, incorporating ideas uncovered through trend research and market analysis. Supervised clay modelers, digital modelers and fabricators in the development of full-size prototypes for design review.

Conducted in-depth consumer-journey maps illuminating opportunities to reinforce the brand DNA via customer sensory interface with the end product. Developed brand imaging stylebooks detailing design strategies for program teams.