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The Clever Genius of the Google Car’s Design
Don Hall and Chris Williams, the co-directors of the Disney film, Big Hero 6 were looking for inspiration for the film when the Disney...
Sid Ramnarace
Oct 1, 20153 min read


A Starbucks Approach to Automobile Experience Design
There is an old case study which details a regional train system’s efforts to increase customer satisfaction. The engineers and...
Sid Ramnarace
Sep 3, 20152 min read


Baruch Spinosa and the Allure of 'Things Excellent'
In the closing of "Ethics", his most influential body of work, Dutch philosopher, Baruch Spinosa proclaims poignantly, “But all things...
Sid Ramnarace
Aug 3, 20153 min read


Aphantasia: when your mind's eye draws a blank
Creatives are generally thought to have an ability to think, imagine and construct elements of a composition mentally and with some level...
Sid Ramnarace
Jul 1, 20153 min read


Designing Behavior
What triggers the emotional reaction of disgust? It could be something visually repulsive, a malodorous scent or perhaps even a sound...
Sid Ramnarace
Jun 1, 20152 min read


CEOs on Design
What did the CEOs of 3M, Apple, P&G, Coca-Cola, Nike and Target all have in common? Besides being exemplars in helming organizations...
Sid Ramnarace
May 5, 20155 min read


A Glass as an Empty Vessel: Metaphorically
Meaning is defined as: 1) what is meant by a word, text, concept, or action. 2) implied or explicit significance. 3) important or...
Sid Ramnarace
Apr 13, 20152 min read


What should a sexy, expensive, empowering woman’s heel sound like?
Irreverent and prolific, Louboutin has created all types of shoes for both men and women. But he insists there is one type of shoe he’d...
Sid Ramnarace
Mar 1, 20151 min read


Ian Callum, Director of Design at Jaguar Cars on Design as Metaphor
"What I want to do is express something, which is emotionally exciting. That's the first thing. And the easiest way to do that is express...
Sid Ramnarace
Feb 1, 20151 min read


Ian Callum, Director of Design at Jaguar Cars on the Romance of Scent
"Unfortunately leather is so heavily treated now. The smell is almost artificial and the real smell gone and it does get applied...
Sid Ramnarace
Jan 1, 20151 min read


Emmy-Award winning Composer, Michael Whalen on 'Meaning'
When describing how music is composed, the lines blur between what is quantifiable, and what is ethereal. As with most creative...
Sid Ramnarace
Dec 3, 20142 min read


A small case in favor of registration marks
In what would seem to be a simple and accurate geographic marker, the Four Corners Monument in the Southwest USA fails to line up with...
Sid Ramnarace
Nov 3, 20141 min read


Sound as an Emotional Driver
Seth Horowitz, auditory neuroscientist at Brown University, said in an interview with National Public Radio, “Sound and the mind are...
Sid Ramnarace
Oct 3, 20142 min read


Music as Metaphor
Arguably, music is the medium where sound has is greatest effect on our emotions. Think of John Williams’s iconic score for the 1977...
Sid Ramnarace
Sep 3, 20141 min read


Officer as Maestro
The sudden blast of a siren, horn, or alarm has a physiological effect on us — it raises our pulse, makes us more aware, and increases...
Sid Ramnarace
Aug 1, 20141 min read


Chef Alex Stupak on Creation and Perception
"I’m trying to get a cuisine to be perceived the same way that other ethnic cuisines in New York City have been successful at being...
Sid Ramnarace
Jul 2, 20142 min read


Why can't we resist...?
Why can't we resist touching things? The crisp fold of concrete, like a freshly starched and ironed shirt is a signature of I.M> Pei's...
Sid Ramnarace
Jun 3, 20141 min read


Audrey Arbeeny and the sonic fingerprint for the Xbox 360 game console
“The sound moves to the animation for a global scent and it culminates in that Xbox breath, which by now everybody knows in the world,”...
Sid Ramnarace
May 1, 20131 min read
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