© 2019 by Sid Ramnarace

Photo Credits: Ford Motor Company, Lifetime Brands, Bonhams, Ramnarace New York

Don Hall and Chris Williams, the co-directors of the Disney film, Big Hero 6 were looking for inspiration for the film when the Disney Chief Creative Officer and resident sage, John Lasseter encouraged them to immerse themselves in research in search of a spark.

In deve...

There is an old case study which details a regional train system’s efforts to increase customer satisfaction. The engineers and consultants tasked with this job focused on increasing the efficiency of the train by making efforts at getting from point A to point B faste...

In the closing of "Ethics", his most influential body of work,  Dutch philosopher, Baruch Spinosa proclaims poignantly, “But all things excellent are as difficult as they are rare.”

Fast-forward over 300 years later to Carmel, California where a fantastic object of desi...

Creatives are generally thought to have an ability to think, imagine and construct elements of a composition mentally and with some level of ease. Creatives in a visually dominated vocation often encounter others – colleagues, clients, friends who don’t have the same k...

What triggers the emotional reaction of disgust? It could be something visually repulsive, a malodorous scent or perhaps even a sound that is evocative of a repellant, nauseating memory. Researchers went as far as to use a particularly memorable scene from the 1996 Dan...

What did the CEOs of 3M, Apple, P&G, Coca-Cola, Nike and Target all have in common?

Besides being exemplars in helming organizations known globally for growth, innovation as well as being beloved by customers, the CEOs of these companies recognized earlier than their co...

Meaning is defined as: 1) what is meant by a word, text, concept, or action. 2) implied or explicit significance. 3) important or worthwhile quality; purpose.

Meaning can be imbued, gaining significance with time and is at the heart of good narratives, stories and belie...

Irreverent and prolific, Louboutin has created all types of shoes for both men and women. But he insists there is one type of shoe he’d never bring himself to create — not because of its appearance or its functionality, but because of its sound. “I would say just one t...

"What I want to do is express something, which is emotionally exciting. That's the first thing. And the easiest way to do that is express in a way that people look at it and understand it."

"You're metaphorically telling a story of excitement or simplicity or strength o...

"Unfortunately leather is so heavily treated now. The smell is almost artificial and the real smell gone and it does get applied afterwards, sad as it may seem, but we tend to cover the natural smell. The original smell of Connolly leather. What is it? Why do we love i...

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