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Don Hall and Chris Williams, the co-directors of the Disney film, Big Hero 6 were looking for inspiration for the film when the Disney...

​ There is an old case study which details a regional train system’s efforts to increase customer satisfaction. The engineers and...

In the closing of "Ethics", his most influential body of work, Dutch philosopher, Baruch Spinosa proclaims poignantly, “But all things...

Creatives are generally thought to have an ability to think, imagine and construct elements of a composition mentally and with some level...

What triggers the emotional reaction of disgust? It could be something visually repulsive, a malodorous scent or perhaps even a sound...

What did the CEOs of 3M, Apple, P&G, Coca-Cola, Nike and Target all have in common? Besides being exemplars in helming organizations...

Meaning is defined as: 1) what is meant by a word, text, concept, or action. 2) implied or explicit significance. 3) important or...

Irreverent and prolific, Louboutin has created all types of shoes for both men and women. But he insists there is one type of shoe he’d...

"What I want to do is express something, which is emotionally exciting. That's the first thing. And the easiest way to do that is express...

"Unfortunately leather is so heavily treated now. The smell is almost artificial and the real smell gone and it does get applied...

When describing how music is composed, the lines blur between what is quantifiable, and what is ethereal. As with most creative...

In what would seem to be a simple and accurate geographic marker, the Four Corners Monument in the Southwest USA fails to line up with...

Seth Horowitz, auditory neuroscientist at Brown University, said in an interview with National Public Radio, “Sound and the mind are...

Arguably, music is the medium where sound has is greatest effect on our emotions. Think of John Williams’s iconic score for the 1977...

The sudden blast of a siren, horn, or alarm has a physiological effect on us — it raises our pulse, makes us more aware, and increases...

"I’m trying to get a cuisine to be perceived the same way that other ethnic cuisines in New York City have been successful at being...

Why can't we resist touching things? The crisp fold of concrete, like a freshly starched and ironed shirt is a signature of I.M> Pei's...

“The sound moves to the animation for a global scent and it culminates in that Xbox breath, which by now everybody knows in the world,”...