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The Clever Genius of the Google Car’s Design
Don Hall and Chris Williams, the co-directors of the Disney film, Big Hero 6 were looking for inspiration for the film when the Disney...
Sid Ramnarace
Oct 1, 20153 min read
A Starbucks Approach to Automobile Experience Design
There is an old case study which details a regional train system’s efforts to increase customer satisfaction. The engineers and...
Sid Ramnarace
Sep 3, 20152 min read
Baruch Spinosa and the Allure of 'Things Excellent'
In the closing of "Ethics", his most influential body of work, Dutch philosopher, Baruch Spinosa proclaims poignantly, “But all things...
Sid Ramnarace
Aug 3, 20153 min read
Aphantasia: when your mind's eye draws a blank
Creatives are generally thought to have an ability to think, imagine and construct elements of a composition mentally and with some level...
Sid Ramnarace
Jul 1, 20153 min read
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