Brand Enhancement

Responsible for refreshing the Cuisinart brand vision, maintaining and strengthening the 50-year-old brand to ensure relevance with an evolving consumer base. Actively manage the curation and global brand expression, ensuring consistency across channels and developing a strong global brand identity that reflects our strategic market position.

Recruited and managed Tier 1 global brand and creative agencies, content creators, publicists, and transformation strategists to use data-informed insights that lead to cohesive narratives and storytelling. Collaborate closely with internal teams and external agencies to amplify best practices and continually curate new global brand guidelines.