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Ian Callum, Director of Design at Jaguar Cars on Design as Metaphor
"What I want to do is express something, which is emotionally exciting. That's the first thing. And the easiest way to do that is express...
Sid Ramnarace
Feb 1, 20151 min read


Ian Callum, Director of Design at Jaguar Cars on the Romance of Scent
"Unfortunately leather is so heavily treated now. The smell is almost artificial and the real smell gone and it does get applied...
Sid Ramnarace
Jan 1, 20151 min read
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