
About
From Fortune 5 companies to venture-backed startups and PE-owned businesses, I have crafted consumer-obsessive value propositions that defy convention and create defensible value. My skill set is durably transferable across industries, spanning luxury goods, automotive, housewares, IoT devices, and most recently, home appliances, as VP at Cuisinart.
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I've led teams of marketing researchers, creative designers, and copywriters, as well as external agencies, curating brand guidelines, product design, omni-channel digital media outreach, digital communication monitoring and measurement, public relations, and creative content and multimedia production.
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I've toured facilities and studios from Chicago to Xiamen, shepherding partnerships and completing projects with a diverse range of talent, including Grand CLIO award winners, Red Dot award-winning agencies, Bengaluru-based UX designers, and Michelin star chefs.
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I’m a translator who connects investors, boards of directors, and C-suite executives with visionary creators, designers, researchers, and engineers who collaborate to manifest the future. I have 30 years of experience and 15+ years as an executive.
I’m a serial collaborator, infinitely curious and inspired by the people I work with.
Capabilities
Strategic Marketing Leadership
Product Development
Brand Management & Enhancement
Content and Creative Strategy
Design Systems
Industrial Design
Brand and Design Guidelines
Identity Design
CMF Design
Clients and Brands
Ford
KitchenAid
Whirlpool
Cuisinart
Aston Martin
Ahold
Walmart
Mazda
Volvo
Jaguar
Lincoln
Copco
General Electric
Videri
WHIM
Mikasa
Pedrini
Farberware
Land Rover
General Motors
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Awards
Good Housekeeping, 2024
Best Kitchen Gear Award
Cuisinart
Good Design Award, 2016
Tabletop
Savora
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NY NOW, 2015
Best in Show
Savora
NY NOW, 2015
Best New Product
Savora
IFDA, 2015
Best in Show - 2015
Savora
NY NOW, 2014
Best in Show
Savora
HFN, 2013
Trailblazer Award
Savora
Good Design Award, 2012
Household Products
Savora
IHA Innovation Award, 2012
Kitchen Hand Tools + Cutlery
Savora
IHA Innovation Award, 2012
Tabletop
Savora
Good Design Award, 2000
Transportation
Th!nk Neighbor
Good Design Award, 2001
Transportation
Th!nk Neighbor
IDEA Award, 2004
Design Strategy
2004 | Silver
IDEA Award, 2002
Automotive & Transportation
2002 | Gold
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