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About

From Fortune 5 companies to venture-backed startups and PE-owned businesses, I have crafted consumer-obsessive value propositions that defy convention and create defensible value. My skill set is durably transferable across industries, spanning luxury goods, automotive, housewares, IoT devices, and most recently, home appliances, as VP at Cuisinart.

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I've led teams of marketing researchers, creative designers, and copywriters, as well as external agencies, curating brand guidelines, product design, omni-channel digital media outreach, digital communication monitoring and measurement, public relations, and creative content and multimedia production.

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I've toured facilities and studios from Chicago to Xiamen, shepherding partnerships and completing projects with a diverse range of talent, including Grand CLIO award winners, Red Dot award-winning agencies, Bengaluru-based UX designers, and Michelin star chefs.

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I’m a translator who connects investors, boards of directors, and C-suite executives with visionary creators, designers, researchers, and engineers who collaborate to manifest the future. I have 30 years of experience and 15+ years as an executive.

 

I’m a serial collaborator, infinitely curious and inspired by the people I work with.

Capabilities

Strategic Marketing Leadership

Product Development 

Brand Management & Enhancement

Content and Creative Strategy

Design Systems

Industrial Design

Brand and Design Guidelines

Identity Design

CMF Design

Clients and Brands

Ford

KitchenAid

Whirlpool

Cuisinart

Aston Martin

Ahold

Walmart

Mazda

Volvo

Jaguar

Lincoln

Copco

General Electric

Videri

WHIM

Mikasa

Pedrini

Farberware

Land Rover

General Motors

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Awards

Good Housekeeping, 2024 
Best Kitchen Gear Award
Cuisinart


Good Design Award, 2016
Tabletop
Savora

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NY NOW, 2015
Best in Show
Savora


NY NOW, 2015
Best New Product
Savora


IFDA, 2015
Best in Show - 2015
Savora


NY NOW, 2014
Best in Show
Savora


HFN, 2013
Trailblazer Award
Savora


Good Design Award, 2012
Household Products 
Savora 


IHA Innovation Award, 2012
Kitchen Hand Tools + Cutlery
Savora


IHA Innovation Award, 2012
Tabletop 
Savora


Good Design Award, 2000
Transportation
Th!nk Neighbor 


Good Design Award, 2001 
Transportation
Th!nk Neighbor 


IDEA Award, 2004
Design Strategy
2004 | Silver


IDEA Award, 2002
Automotive & Transportation
2002 | Gold

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