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Savora is a design-led project, finding a way to break through the clutter of brands that have homogenized the housewares landscape.

Responsible for design development and go-to-market plan for these award-winning designs.  

Aligning all representations of a brand
entails developing style books and
guidelines for 2D materials including
brochures, advertisements, packaging and

This includes direction of all videography
and photography for the Savora brand
as well as visual direction of social media,
marketing and press needs.
Development of a brand guide led to the
creation and curation of a definitive brand

Designed to be evocative, these elements
of the brand elevate the tone and feel of
this entire line.

Responsible for Design and Brand Strategy and Creative Direction, leading a team of industrial and graphic designers as well as photographers and videographers in NY.

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