Emmy-Award winning Composer, Michael Whalen on 'Meaning'
When describing how music is composed, the lines blur between what is quantifiable, and what is ethereal. As with most creative...
A small case in favor of registration marks
In what would seem to be a simple and accurate geographic marker, the Four Corners Monument in the Southwest USA fails to line up with...
Sound as an Emotional Driver
Seth Horowitz, auditory neuroscientist at Brown University, said in an interview with National Public Radio, “Sound and the mind are...
Music as Metaphor
Arguably, music is the medium where sound has is greatest effect on our emotions. Think of John Williams’s iconic score for the 1977...
Officer as Maestro
The sudden blast of a siren, horn, or alarm has a physiological effect on us — it raises our pulse, makes us more aware, and increases...
Chef Alex Stupak on Creation and Perception
"I’m trying to get a cuisine to be perceived the same way that other ethnic cuisines in New York City have been successful at being...
The Art of Choosing by Sheena Iyengar
(Excerpted from Sheena Iyengar) Americans tend to believe that they’ve reached some sort of pinnacle in the way they practice choice....
Why can't we resist...?
Why can't we resist touching things? The crisp fold of concrete, like a freshly starched and ironed shirt is a signature of I.M> Pei's...
Audrey Arbeeny and the sonic fingerprint for the Xbox 360 game console
“The sound moves to the animation for a global scent and it culminates in that Xbox breath, which by now everybody knows in the world,”...
What would happen if P&G acquired the Altoids brand? - A story from Fast Company
A.G. Lafley famously transformed a troubled Procter and Gamble into a powerhouse with a design-centric culture whose market value...