© 2019 by Sid Ramnarace

Photo Credits: Ford Motor Company, Lifetime Brands, Bonhams, Ramnarace New York

"I’m trying to get a cuisine to be perceived the same way that other ethnic cuisines in New York City have been successful at being perceived. Whereas like when with go out to eat French food or when we go out to eat Italian food, we don’t even think of those as ethnic...

(Excerpted from Sheena Iyengar)

Americans tend to believe that they’ve reached some sort of pinnacle in the way they practice choice. They think that choice, as seen through the American lens best fulfills an innate and universal desire for choice in all humans. Unfortu...

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June 1, 2015

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