Designing Behavior

What triggers the emotional reaction of disgust? It could be something visually repulsive, a malodorous scent or perhaps even a sound that is evocative of a repellant, nauseating memory. Researchers went as far as to use a particularly memorable scene from the 1996 Danny Boyle classic, Trainspotting to illustrate their findings. Researchers are discovering that people subjected to inputs that result in disgust, may be more prone to act in unethical ways – ostensibly the result of being conditioned and influenced by the feelings of disgust. By designing stimuli (an event inducing disgust), researchers found that they were able to more likely trigger feeling of self-interest and preservation i

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© 2020 by Sid Ramnarace

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