SID RAMNARACE

Product Development + Brand Strategy

BLOG

Designing Behavior

Designing Behavior

What triggers the emotional reaction of disgust? It could be something visually repulsive, a malodorous scent or perhaps even a sound that is evocative of a repellant, nauseating memory. Researchers went as far as to use a particularly memorable scene from the 1996 Danny Boyle classic, Trainspotting to illustrate their findings. Researchers are discovering that people subjected to inputs that result in disgust, may be more prone to act in unethical ways – ostensibly the resul
Recent Posts

The Clever Genius of the Google Car’s Design

A "Starbucks Approach" to Automobile Experience Design

Baruch Spinosa and the Allure of 'Things Excellent'

Aphantasia: when your mind's eye draws a blank

Designing Behavior

CEOs on Design

A Glass as an Empty Vessel: Metaphorically

What should a sexy, expensive, empowering woman’s heel sound like?

Ian Callum, Director of Design at Jaguar Cars on Design as Metaphor

Ian Callum, Director of Design at Jaguar Cars on the Romance of Scent

Archive
  • July 2017 (1) 1 post
  • June 2017 (1) 1 post
  • May 2017 (1) 1 post
  • July 2015 (1) 1 post
  • June 2015 (1) 1 post
  • May 2015 (1) 1 post
  • April 2015 (1) 1 post
  • March 2015 (1) 1 post
  • February 2015 (1) 1 post
  • January 2015 (1) 1 post
  • December 2014 (1) 1 post
  • November 2014 (1) 1 post
  • October 2014 (1) 1 post
  • September 2014 (1) 1 post
  • August 2014 (1) 1 post
  • July 2014 (2) 2 posts
  • June 2014 (1) 1 post
  • May 2014 (1) 1 post
  • July 2013 (1) 1 post
  • WORK

    • Aston Martin Project Vantage Concept
    • Ford Mustang
    • Savora Kitchen Tools
    • Ford Explorer Sportsman
    • Ramnarace New York
    • Kizmos Kitchen Tools
    • Ford 24.7 Concepts
    • Ford Thunderbird
    • Ford Concept Vehicles
    • Ford Production Vehicles
    • Concepts: 1995 - 2003
    • Concepts: 2004 - 2012
    • Kizmos Rebranding
    • Lifetime Brands Corporate Identty
    • Pedrini Brand Refresh
    • Hoffritz Commercial
    • Memoiria
    • Fat Cardinal Provisions
    • Copco
    • Dish
  • ABOUT

  • CONTACT

  • PRESS

  • BLOG

  • More

    Use tab to navigate through the menu items.

    © 2020 by Sid Ramnarace

    ​

    ​

    Photo Credits: Ford Motor Company, Lifetime Brands, Bonhams, Ramnarace New York