What did the CEOs of 3M, Apple, P&G, Coca-Cola, Nike and Target all have in common? Besides being exemplars in helming organizations known globally for growth, innovation as well as being beloved by customers, the CEOs of these companies recognized earlier than their competitors that “design” was integral to their success. No longer considered merely "cosmetic", design was embraced as a strategic asset, no longer relegated to an internal “service” and had earned a seat at the executive table. Legendary CEO, Chairman and President of P&G, Alan George “A.G.” Lafley viewed design as an essential part of P&G’s strategy. On the integration of design within the corporation Lafley said, “We want t
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