A.G. Lafley famously transformed a troubled Procter and Gamble into a powerhouse with a design-centric culture whose market value increased by over $100 billion dollars during his tenure. His pick to facilitate the change to a consumer and design driven company was Claudia Kotchka, P&G’s VP for Design Innovation and Strategy. Here are some of her lessons: Elevate Design to the Top If the CEO isn’t on board, cultural change efforts are doomed to fail. Kotchka turned the job d